PROPEL TO PROFITS
Course Curriculum
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MODULE 1: CONQUERING FEAR
I get it, you know you need to charge more, but you’re afraid of taking the leap. In this module, I’ll share how to get over the fear of rejection, losing clients, feelings of not being good enough to charge your rates, and steps to take to get you paid!
- Getting out of your own way
- Getting over the hurdle of Imposter Syndrome
- Changing Your Money Mindset
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MODULE 2: MANAGING HOUSEHOLD BUDGET
In order to know where we’re going in our business and how much you honestly need to make each month, managing your household budget is a crucial step in deciding how much to charge to propel to profits.
This module includes:
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Resources to get your household budget on track
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Recommended Apps for budgeting
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A Personal Household Goal Sheet
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MODULE 3: YOUR COST OF DOING BUSINESS
- A step by step guide to understanding exactly where your business funds are going every month.
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How & where to cut expenses
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MODULE 4: PRICING FOR PROFIT
- The nitty gritty of what you need to charge to propel to profits. This is where the rubber meets the road. In this module, you’ll put your financial goals in action & find out how much to charge to meet your financial goals, how many sessions per month are needed, & how much you need to break even before you step out of the door for a photo session.
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MODULE 5: PROFIT FIRST. PAY YOURSELF
- We’ve all heard of Profit First by Mike Michalowicz but what does that look like for a photography business. In this module, you’ll find out how many bank accounts you need set up, how to distribute your income, & most importantly how & when to pay yourself, team, and set aside recommended allocations for your taxes.
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MODULE 6: BUILDING YOUR SESSION FEE, PACKAGE PRICING, PRODUCT PRICING
We’ve all been there. “What do I charge for the 8 hour wedding or the senior portrait session with two locations & three outfit changes?” In this module, I’ll help you craft your portrait session fees giving you real life examples & how to create packages & price your product that have you earning more on your next session or wedding. There’s no better time than the present to start earning the money you deserve.
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MODULE 7: ALBUM PRICING – HOW TO PRICE YOUR PHOTO ALBUMS
Every day I read online someone telling someone else that they should upsell or sell albums to the clients, but no one shares the formula for how to do so. In this module, I’ll give you the album pricing playbook. You’ll no longer have to guess how much to charge for a 10x10 lay-flat album with 30 spreads and a custom cover. I’ll give you my simple no guesswork formula.
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